Scratch cards can make an irresistible marketing tool for your business. They’re a great way to get your target market interacting with your brand because, let’s face it, no one can resist the urge to scratch!
A popular marketing tool for businesses for years, scratch cards offer an interactive and fun way to engage customers and increase brand awareness. Scratch cards are essentially small cards with a scratch-off surface – think a lottery ticket. When the customer scratches off the surface, they reveal the information beneath, such as a prize or a special offer.
So how can businesses use scratch cards as a marketing tool?
Incentivise Purchases
Scratch cards are a great way to offer discounts to customers. For example, you could offer a scratch card with a discount code that customers can redeem on their next purchase. It not only encourages customers to make another purchase, but also helps build all-round customer loyalty.
Increase Brand Awareness
Scratch cards are an excellent way to increase the awareness of your business with potential customers. You could create custom scratch cards including your company branding and logo. When a customer scratches off the surface and reveals a prize or offer, they will also be exposed your brand and will be more likely to remember it when they want to purchase in the future.
Leads Generation
Scratch cards can also be used to generate leads for your business. For example, you could offer a scratch card to customers who sign up for your email list. This acts as encouragement for customers to provide their contact information and gives you the opportunity to continue marketing to them in the future.
Create a buzz around your product
Scratch cards are also a great tool for creating excitement around a product or service. You could offer a scratch card with a limited-time offer or a grand prize such as the chance to win tickets to a special event or the opportunity to meet a local celebrity. This creates excitement and encourages customers to visit your business or your website to try their luck.
Encourage Social Media Engagement
Why not offer a scratch card with the chance to win a prize to customers who interact with your social media channels? For example, if they post a photo and tag your business. This not only creates engagement but also helps spread the word about your business to a wider audience. By the way, if you need any help with growing and managing your social media profile, we havesome great value packages which let you focus on your business. You can find out more here.
Cross Promotions
Why not partner with another business and offer a scratch card with a discount code for their products or services? This helps both of you reach a wider audience and can increase sales for both.
Scratch cards are a versatile and effective marketing tool. They offer a fun and interactive way to engage customers and increase brand awareness. And if you think they are just for large businesses with big marketing budgets, then don’t worry. We offer a range of scratch cards starting at remarkably low prices. They come in a number of standard sizes from business card (85mm x 55m) right up to A5 (210mm x 148mm) plus we can trim them to custom sizes if necessary. Printed in full colour on heavy 300gsm uncoated board, the front is laminated with a biodegradable gloss lamination, then silver latex panels are applied in the shape and location that you specify.
Small Business Marketing is your local one-stop shop for all things online and print. We offer a huge range of print and display products at unbeatable prices with superfast turnaround.
So if you need help with your marketing, why not give us a call on 01482 652420 or email us on hello@smallbusinessmarketing.uk. We love nothing more than having a chat with local business owners and seeing how we can helping them grow their business.
